Dedicated audience, and have the reputation to be able to promote your product in an authentic way. There are several ways to run an influencer campaign, but these are the most common. Your brand pays on your own media channels (think any traditional advertisement where a celebrity represents a brand. Your brand pays an influencer to promote your product on their own social media channels Your brand offers an influencer something
In exchange (other than money) to promote your product on their own social media channels Today. option #2 is the most widely used influencer marketing strategy for brands. Why? Because of what we talked about at the beginning Telemarketing list of this section. People are much more likely buy from a real person (influencer) who have a trusted audience than they are from a traditional advertiser. Here’s a great example of #2 in action -- Keihl’s partnering with Instagram and YouTube influencer Kate Speirs
Screenshot showing an instagram post Step Three: Analyze Results Here’s how many top ecommerce. Brands measure the success of their influencer marketing campaigns, in this order. First and foremost, are the influencers driving sales to your products? Are they driving traffic to your website. Are the posts that contain a mention of your brand or product performing as well or better than the posts in the rest of their feed in terms of engagement.